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The Wheaton Arts Parade (WAP) Gallery will host the “Craving Cool” art exhibition from July 13 to August 20, 2023. "Craving Cool" is an opportunity for 15 to 25 artists to exhibit and sell their original, professional quality artwork. We are looking for artists’ interpretations and impressions of what it means to stay cool this summer. We encourage artists to consider the theme from a broad perspective from work focused on cool hues to depictions of ways we enjoy summer despite the heat. This is a great opportunity to showcase your original point of view.

Registration opened on June 13, 2023. Registration closes on July 2nd, 2023. There is no fee to apply. 

1. Purpose. Wheaton Arts Parade serves as the agent for the artist regarding the exhibition and sale of their art listed in their registration form. (The link to the registration form is at the end of this document.) The art will be exhibited at the Wheaton Arts Parade Gallery, Westfield Wheaton Mall, and on the Wheaton Arts Parade website’s online store.

2. Eligibility. The Gallery aims to maintain a diverse representation of local artists. All media of original art may

Registration Opens
Registration Closes
Acceptance Notice
Art Drop-off
Exhibit Opens
Exhibit Closes
June 13
July 2
July 3
July 7-9
July 13
July 22
August 20

be submitted: painting, drawing, photography, sculpture, fiber etc. Artists can exhibit from three to six works to occupy display space equivalent to three 24"x32" paintings. Artists must be at least 18 years old and reside or create their artwork in Maryland, DC, or Virginia.  All art must be for sale and remain on display for the duration of the exhibition. Artwork may not be eligible if it violates copyright laws.

3. Warranty. The Artist warrants that their artwork is original, that they created it and possess an unencumbered title to the artwork and that their descriptions of the artwork are true and accurate.

4. Duration of Consignment. The term of consignment for the art is from July 13th until August 20th, 2023. (6 weeks)

5. Gallery Fee. The exhibit fee is $100 and is due when the artist drops off their art or beforehand through online payment.

6. Artist Responsibilities: The gallery relies upon artist volunteers in order to operate. Artists are required to contribute at least 12 hours (4, 3-hour shifts) of their time or more to help operate the gallery. The gallery needs 1 volunteer at the front desk to manage sales transactions and 1 volunteer at the back table to help watch over the merchandise, “Gallery sit” and assist customers as needed. 

The Gallery’s business hours will be determined by the number of artists in the show. The show lasts for six weeks. If 24 artists exhibit and volunteer 12 hours each, we can be open 4 days each week, Thursday-Sunday. If there are fewer artists we will reduce business hours accordingly.  Artists are required to sign up for their volunteer hours prior to or at the time of art drop-off.  Artists who do not meet the volunteer hour requirement are subject to removal from the exhibition. 

7. Artist Benefits. 

  • 10% off all gallery purchases of items priced at $50 or more

  • Use of the gallery space for art making 

  • Priority for participation in pop-up sale events, leading art workshops, etc. 

  • 10% off purchases of $50.00 or more 

8. Pricing, Commission and Terms of Payment. The Gallery will sell Artwork only at the Retail Price specified by the Artist. The Gallery’s commission on the Artist’s sales revenue is 10%. Fees charged by Square for credit card purchases will be deducted from the sales revenue before the gallery commission is calculated. Payment to the Artist shall be made by the 15th of the month following the month of sale.

9. Display Policy. The Gallery aims to maintain a diverse representation of local artists. Artists may exhibit a minimum of 6 paintings. Depending on the number of artists in the show, the number of paintings per artist may increase. The Gallery maintains sole authority over the display, placement, lighting and labeling of the artwork under consignment. The Gallery reserves the right to select artwork based on size, medium, and content. 

  • Art for hanging (framed and unframed) must be wired using eye hooks or d-rings screwed into a sturdy frame and wire that is a sufficient gauge to hold the weight of the artwork. Wire should not be brittle or visible when the painting is hung on the wall. No sawtooth hangers, glue, tape or other types of fashioning wire will be accepted. 

  • Unframed art, such as a canvas, must be dry and have finished edges using the medium used to create the work. Artwork that is not ready for hanging may not be accepted. 

  • Artwork must be labeled inside the back with the artist's name, title of the artwork, and its price. The Gallery will produce uniform labels for all art on display and the temporary front label will be discarded. We ask that you also affix a temporary label the front of the work for drop off and curation purposes. 

  • The gallery has a limited amount of counter/shelf space for three dimensional work that will be allocated by the gallery as equitably as possible. 

  • Artists selling prints shall provide a standard print rack (20x24x36, black with steel frame.) All prints must be matted and prints and cards must be protected by a plastic sleeve. The artist must label all prints and cards individually with its price, title and artist's name affixed to the back. The gallery also has a limited number of card racks that can be used.


​10. Images for submission.Images of artwork must be uploaded with the artist's application. Use jpeg or png file formats ONLY. It is best to submit images from a computer, not a mobile device, to ensure files are labeled properly for submission. The maximum size is 5MB. Images should be cleanly cropped, excluding frame. The name of the computer image file should be labeled as follows: 


Example:  DaVinci_LastSupper.jpeg

Images should be taken without distortion from the angle of the camera and without shadows or glass reflection. Natural lighting is preferred. It is best to remove artwork from glass frames to photograph. Images should be cleanly cropped, without frame, and uploaded with the artist’s registration form following the file labeling instructions.  We reserve the right to use images for promotional purposes.

​11. Exclusivity. Artist agrees that all artwork under consignment will be for sale exclusively through the WAP Gallery. Artwork may be promoted on the artist’s website or social media or other commercial platforms, however Artist agrees that the purchase of any artwork under consignment will be made only at the WAP Gallery.

12. Transportation Responsibilities. All artists will be notified by email of the times and procedures for delivering their art. Artists are responsible for delivering their artwork to the gallery during the designated times and for retrieving their unsold artwork at the end of the show. If anyone other than the Artist is to pick up works of art, written authorization from the Artist must be presented. All responsibility for the safe transfer of the Artwork remains with the Artist.

13. Responsibility for Loss or Damage, Insurance Coverage. The Gallery shall not be responsible for the safekeeping of consigned Artworks while they are in its custody. Due to the Gallery’s inability to establish value of consigned Artwork for insurance purposes, the Gallery assumes no liability for loss or damage that may occur. The Artist shall maintain insurance coverage at their own discretion.

14. Promotion. The Gallery and artists will promote this show through their social media channels. The Gallery will promote the sale of artwork in its newsletter and on its website. The Gallery shall identify clearly all Artworks with the Artist’s name and the Artist’s name shall be included on the bill of sale of each of the Artworks.

15. Reproduction. The Artist reserves all rights to the reproduction of the Artworks except as noted in writing to the contrary. The Gallery assumes the right to use images of artwork to publicize and promote the Artworks through social media, web page, print advertising and newsletters. In every instance of such use, the Artist shall be acknowledged as the creator and copyright owner of the Artwork.


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