

Prospectus
"Scaled Down" for Spring Exhibition
March 11 - April 30, 2023
The Wheaton Arts Parade (WAP) Gallery will host “Scaled-Down for Spring” an exhibition of art that is 20"x20" or smaller. The exhibit will run from March 11 to April 30, 2023. "Scaled Down for Spring" is an opportunity for 20 to 25 artists to exhibit and sell their original, professional quality artwork. We are looking for artists’ interpretations and impressions of the transition from winter to spring. We encourage artists to consider the theme from the broadest possible perspective. This is a great opportunity to showcase small unique works!
Registration opened on January 23, 2023. There is no fee to apply with up to 6 pieces of art for consideration. Registration deadline: February 20, 2023.
1. Purpose. Wheaton Arts Parade serves as the agent for the artist regarding the exhibition and sale of their art listed in their registration form. (The link to the registration form is at the end of this document.) The art will be exhibited at the Wheaton Arts Parade Gallery, Westfield Wheaton Mall, and on the Wheaton Arts Parade website’s online store.
KEY DATES
Registration Opens
Registration Closes
Acceptance Notice
Art Drop-off
Exhibit Opens
Opening Reception
Exhibit Closes
January 23
February 20
February 22
February 26
March 11
March 18
April 30
2. Eligibility. All media may be submitted: painting, drawing, photograph, sculpture, fiber etc. Artists must be at least 18 years old and reside or create their artwork in Maryland, DC, or Virginia. All art must be for sale and remain on display for the duration of the exhibition.
3. Warranty. The Artist warrants that their artwork is original, that they created it and possess unencumbered title to the artwork and that their descriptions of the artwork are true and accurate.
4. Duration of Consignment. The term of consignment for the art is from March 11 to April 30, 2023.
5. Gallery Fee. The fee to exhibit is $100 for the length of the show and is due at the time of art drop-off or beforehand through online payment.
6. Artist Responsibilities. WAP relies upon artist volunteers to help operate the gallery. The gallery needs one Front Desk volunteer and one Back Table volunteer during business hours.
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The Front Desk volunteer is responsible for opening and closing the store, managing transactions and other responsibilities. Volunteers for the Front Desk must attend a training session prior to the exhibit opening. The gallery offers a nominal benefit of $30 per 3-hr. shift to Front Desk volunteers.
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The Back Table volunteer is responsible for overseeing merchandise in the rear of the gallery and serving customers as needed. A nominal benefit of $15 per 3-hr shift is offered to Back Table volunteers who gallery sit. Training is not required.
This exhibition has 60 3-hour shifts that require two volunteers each. The gallery manager covers at least 30 of the Front Desk slots. That means from among the exhibiting artists and studio artists, the gallery needs volunteers for 90 slots.
7. Artist Benefits.
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10% off all gallery purchases of items priced at $50 or more
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Free art making space during 3-hour volunteer shifts
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50% discount on use of the gallery space during non-business hours
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Priority for participation in pop-up sale events, leading art workshops, etc.
8. Pricing, Commission and Terms of Payment. The Gallery will sell Artwork only at the Retail Price specified by the Artist. The Gallery’s commission on the Artist’s sales revenue is 10%. Fees charged by Square for credit card purchases will be deducted from the sales revenue before the gallery commission is calculated. Payment to the Artist shall be made by the 15th of the month following the month of sale.
9. Display Policy. The Gallery aims to maintain a diverse representation of local artists. Artists may exhibit a minimum of 6 paintings. Depending on the number of artists in the show, the number of paintings per artist may increase. The Gallery maintains sole authority over the display, placement, lighting and labeling of the artwork under consignment. The Gallery reserves the right to select artwork based on size, medium, and content.
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Art for hanging (framed and unframed) must be wired using eye hooks or d-rings screwed into a sturdy frame and wire that is a sufficient gauge to hold the weight of the artwork. Wire should not be brittle or visible when the painting is hung on the wall. No sawtooth hangers, glue, tape or other types of fashioning wire will be accepted.
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Unframed art, such as a canvas, must be dry and have finished edges using the medium used to create the work. Artwork that is not ready for hanging may not be accepted.
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Artwork must have labels temporarily affixed to the front and back with the artist's name, title of the artwork, and its price. The Gallery will produce uniform labels for all art on display and the temporary front label will be discarded.
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The gallery has a limited amount of counter/shelf space for three dimensional work that will be allocated by the gallery as equitably as possible.
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Artists selling prints shall provide a standard print rack (20x24x36, black with steel frame.) All prints must be matted and prints and cards must be protected by a plastic sleeve. The artist must label all prints and cards individually with its price, title and artist's name affixed to the back. The gallery also has a limited number of card racks that can be used.
10. Online Store. All artwork on display (excluding prints and cards and small counter items) will also be "exhibited" and sold on the WAP online store. Artists must provide the Gallery with high quality digital images of their artwork. Images should be taken without distortion from the angle of the camera and without shadows or glass reflection. Natural lighting is preferred. It is best to remove artwork from glass frames to photograph. Images should be cropped to appear as they do on the gallery wall and uploaded with the artist’s registration form following the file labeling instructions on the form. Images must be labeled with the name of the artist and title of the artwork, e.g., "artistsname_titleofart.jpeg".
11. Exclusivity. Artist agrees that all artwork under consignment will be for sale exclusively through the WAP Gallery. Artwork may be promoted on the artist’s website or social media or other commercial platforms, however Artist agrees that the purchase of any artwork under consignment will be made only at the WAP Gallery or through the WAP Gallery online store.
12. Transportation Responsibilities. All artists will be notified by email of the times and procedures for delivering their art. Artists are responsible for delivering their artwork to the gallery during the designated times and for retrieving their unsold artwork at the end of the show. If anyone other than the Artist is to pick up works of art, written authorization from the Artist must be presented. All responsibility for the safe transfer of the Artwork remains with the Artist.
13. Responsibility for Loss or Damage, Insurance Coverage. The Gallery shall not be responsible for the safekeeping of consigned Artworks while they are in its custody. Due to the Gallery’s inability to establish value of consigned Artwork for insurance purposes, the Gallery assumes no liability for loss or damage that may occur. The Artist shall maintain insurance coverage at their own discretion.
14. Promotion. The Gallery and artists will promote this show through their social media channels. The Gallery will promote the sale of artwork in its newsletter and on its website. The Gallery shall identify clearly all Artworks with the Artist’s name and the Artist’s name shall be included on the bill of sale of each of the Artworks.
15. Reproduction. The Artist reserves all rights to the reproduction of the Artworks except as noted in writing to the contrary. The Gallery assumes the right to use images of artwork to publicize and promote the Artworks through social media, web page, print advertising and newsletters. In every instance of such use, the Artist shall be acknowledged as the creator and copyright owner of the Artwork.